(no subject)

I've been watching Season 1 of Mad Men, and can't decide if I hate it or not. It's set in a New York advertising office in 1960, and seems mainly to be about the men who work there and the women who revolve around them. And while it's enjoyably stylish and slick, it really does seem to be fetishising the very elements it attempts to problematise. Gosh, those poor women really were demeaned and objectified, weren't they? Here's a lingering shot of one of them bending over in a tight skirt!

And honestly? Maybe it's the continental difference, but the whole thing is far more overtly and covertly sexist than Murder Must Advertise, set 30 years and a world war earlier. Miss Meteyard wouldn't timorously ask the art department if the words 'weren't supposed to be different', she's given them what for. And DLS' take on advertising was both more insightful and funnier.

Oh, but on the plus side, it features YoSaffBridge!